About Us

 Amara Nicole was established in 2020 by Jasmine Pacius. Naming the brand after her daughter, Jasmine's love for bags has been a constant in her life, but she never planned on launching her own custom line. That all changed when she was eight months pregnant with her daughter, and struggling to find the perfect baby bag. They were either too big with not enough pockets, or too small with no pockets at all. That's when God dropped it in her spirit to create a line of her own.

 Since that moment, Jasmine has been dedicated to designing handbags, baby bags, and more, all with the goal of adding a touch of confidence to everyone's day. Combining her love for fashion with practicality, each bag is meticulously crafted to offer both style and function. Jasmine believes that the right bag can empower and elevate one's confidence, making every day a little brighter. With Amara Nicole, let your bag do the talking!